

In 2024, we hit two notable milestones: we raised a record $9.2M in revenue in Canada and launched our Global Strategy 2024-2028. Our organizational investment appears in our 2024 financials, as it did in 2023. This investment in our growth strategy will continue as we work to expand from 10 to 15 countries and triple our annual revenue from $5.5M (in 2023) to $16M (by 2028) through all fundraising entities including Operation Eyesight Canada.
An instrumental bequest gift
In 2024, funding for our strategic plan for growth came from a generous legacy gift, left to us in the will of an anonymous donor who cared deeply about the sustainability and impact of our organization. We received a first installment of $2.5 million in 2024, which helped fund investments that are reflected in our 2024 expenditures and will continue to fund our investments in 2025 and beyond. We are incredibly grateful to our anonymous donor for their past and forward-thinking support!

Investing in our Global Strategy
We are investing in our future through infrastructure and technology, growing our team and expanding our capacity, and increasing awareness about our organization and mission. This investment is both a necessity and part of our strategy to expand our reach to many more underserved regions and communities.
In 2024, we complemented this by leveraging digital ad grant money and no-cost public service announcements, to generate more support for our cause. By raising awareness and introducing a new, user-friendly donation tool on our website, we increased online giving by 25 per cent. This was extremely useful during the Canadian postal strike that spanned November and December, when year-end giving typically brings in more than half of all annual revenue.
We grew our global fundraising team by four, to increase our efforts to replace our donor base across generations and geographies. We also laid the foundation for global revenue growth by investing in IT systems for global donations and staff training.
Multiplying our impact through partnerships
We continue to partner with governments, hospitals and organizations to multiply our impact. In Asia, we leveraged non-financial technical partnerships, whereby partners fund and implement projects while we provide technical support (non-financial assistance). This multiplies our impact at a reduced cost, providing a higher value than program expenditures show.
We also secured a grant of approximately $700,000 CAD from a new funder, Johnson & Johnson, to expand our cataract surgery training program in Kenya in 2025.
Our work would not be possible without the support of our global community. Thank you for your generosity!
A note on international fundraising
As we grow globally, donations will be generated by our associated entities worldwide. Funds donated to Operation Eyesight Canada (a registered Canadian charity) appear in our Canadian financial statements, filed with the CRA and shown here. Funds donated to the charitable entities in the United States or India, for example, do not appear in Canadian financial statements. In 2024, our associated entities in South Asia and Africa raised an additional $237,000 CAD in support of our programs to address avoidable vision loss, and those donations are not included in our 2024 Canadian financial statement.
View our full 2024 Operation Eyesight Canada financial statements here.